Privacy Policy

Updated Privacy Policy

PRIVACY POLICY

Last updated: 01 January 2026

This Privacy Policy describes how AURIA Heritage Group Ltd ("we", "us", "our", or the "Company") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site"), or otherwise communicate with us (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, a visitor to the Site, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree, please do not access or use our Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory reasons. When we do, we will post the revised version on the Site and update the “Last updated” date accordingly.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide and improve our Services, we collect personal information from a variety of sources over the past 12 months, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes outlined below, we may use your information to communicate with you, fulfil our contractual obligations, comply with applicable laws, enforce our terms and policies, and protect the rights, safety, and integrity of AURIA, our customers, and others.

PERSONAL INFORMATION WE COLLECT

Information You Provide Directly

We may collect the following information when you interact with our Services:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.

  • Order information, including items purchased, payment confirmation, delivery details, and transaction history.

  • Account information, such as login credentials and account preferences.

  • Shopping activity, including products viewed, added to cart, or saved to a wishlist.

  • Customer support communications, including messages you choose to send to us.

Providing certain personal information may be required to access specific features of the Services. Choosing not to provide this information may limit your ability to use those features.

INFORMATION COLLECTED THROUGH COOKIES AND TRACKING TECHNOLOGIES

We automatically collect certain information about your interaction with the Services (“Usage Data”). This may include device information, browser type, IP address, network connection, and details about how you access and use the Site.

We use cookies, pixels, and similar technologies to operate and improve the Site, remember your preferences, analyse performance, and understand user behaviour. For more details on Shopify-related cookies, please visit: [https://www.shopify.com/legal/cookies](https://www.shopify.com/legal/cookies).

You may adjust your browser settings to remove or reject cookies; however, doing so may affect the functionality and availability of certain features of the Services.

INFORMATION FROM THIRD PARTIES

We may receive personal information from third parties that support our Services, including:

  • E-commerce platform providers such as Shopify.

  • Payment processors who collect payment information to process transactions securely.

  • Analytics, marketing, and advertising partners.

All such information is handled in accordance with this Privacy Policy. We are not responsible for the privacy practices of third parties.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Provide, operate, and maintain the Services.

  • Process payments, fulfil orders, manage shipping, returns, and exchanges.

  • Communicate with you regarding orders, accounts, and customer support.

  • Send marketing communications where permitted by law.

  • Improve and personalise the Site and Services.

  • Detect, prevent, and address fraud or security concerns.

  • Comply with legal and regulatory obligations.

DISCLOSURE OF PERSONAL INFORMATION

We may share your personal information with:

  • Service providers acting on our behalf (e.g., payment processing, logistics, IT support).

  • Business and marketing partners where necessary to provide Services.

  • Affiliates within our corporate group.

  • Legal authorities where required by law or to protect our rights.

We do not sell or misuse sensitive personal information.

USER-GENERATED CONTENT

If you submit reviews or other content publicly on the Site, that content will be accessible to others. We are not responsible for how third parties use information you choose to make public.

THIRD-PARTY LINKS

Our Site may include links to third-party websites. We are not responsible for the privacy practices or content of such sites and encourage you to review their policies independently.

CHILDREN’S DATA

The Services are not intended for children under 16. We do not knowingly collect personal information from children. If such information has been provided, please contact us to request deletion.

DATA SECURITY AND RETENTION

While we implement appropriate safeguards, no system is entirely secure. Personal information is retained only for as long as necessary to fulfil the purposes outlined in this Policy or as required by law.

YOUR RIGHTS (UK & EEA)

Depending on your location, you may have rights including:

  • Access to your personal information.

  • Correction of inaccurate data.

  • Erasure of your personal data.

  • Restriction or objection to processing.

  • Data portability.

  • Withdrawal of consent where applicable.

You may exercise these rights by contacting us using the details below. We may verify your identity before responding.

INTERNATIONAL DATA TRANSFERS

Your information may be processed outside the UK or EEA, including in countries that may not offer the same level of data protection. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

AURIA Heritage Group Ltd

Email: auriapearl.com

This Privacy Policy reflects AURIA’s commitment to discretion, transparency, and timeless standards of trust.